I've been searching for books that deal with archetypal characters within the SF genre and their specific appeal. The two most interesting/promising ones I've found are Jungian Reflections Within the Cinema: Psychological Analysis of Sci-fi and Fantasy Archetypes by James F. Ianncino and The Hero with a Thousand Faces by Joseph Cambell.
I've yet to find a book describing the appeal of SF as a subgenre in television or any analyisis of its target audience. The appeal of Doctor Who and the subsequent spin off (Torchwood) and rip off (Primeval) obviously means that the broadcasting institutions feel there is potential to expand upon/muscle into the appeal of the longest running SF television programme in the world.
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